ONCE UPON A COW

Eliminating Excuses and Settling for Nothing but Success


Since the “Who Moved my Cheese?” and the “Seven Habits of Highly Effective People” training series, no seminar has empowered people and organizations as much as Dr. Cruz’s Once Upon a Cow. In a time when we seem to be unwilling to settle for anything but success, many executives, salespeople and entrepreneurs alike seem to have succumbed to an epidemic of excuses, rationalizations, fears, and false beliefs. Ironically, one of the biggest challenges for many of them is, in fact, overcoming their self-imposed limitations on their true potential and ability to succeed.




Excuses and justifications condition people’s lives and limit every area of their personal, professional and business life. In Dr. Camilo Cruz’s bestseller Once Upon a Cow, the Cow represents every excuse, fear, rationalization and pretext that keeps people bound to a life of mediocrity, preventing them from achieving what they want, and keeping them from using their talents to build successful careers and businesses.




The real enemy of success isn’t failure, as some of us may think, but mediocrity—the idea that we can “just get by.” This seminar is designed to help each person in the audience identify the Cows that limit their personal and professional success, providing a specific strategy to eliminate them. Unless people get rid of their own Cows, they won’t develop confidence in their true potential.




Participants learn to focus on their strengths instead of dwelling on their shortcomings. They will develop the mental attitude needed to transform dreams into goals and goals into action. When people learn to set goals and overcome the obstacles to achieving them, they are infused with the desire to pursue more ambitious results. Groups emerge reenergized and those who have reached a plateau return with renewed motivation.



Skills imparted include:




Living an excuse-free life and teaching others to do the same

Overcoming rejection and learning from our failures

How to get outstanding results in sales and customer service

Eliminating the biggest enemy of success in business: mediocrity!

How to create a high level of motivation in your organization